Facebook is going to take action against fraudulent advertisements. The biggest social networking site in the world, it is going to be strict against those Facebook pages or ad account user says one product to another product campaign.
Many Facebook pages or advertisement accounts showing flower advertising, but when it is clicked it comes out as diet pill ad, talking about the muscle-enhancing product; it forces the consumers to the pornography web pages.
According to Facebook, such fraud advertisements is called cloaking. In this process, the fraud chain creates an advertisement and posts it in legitimate ways. Not only does the general public become a fool, but it also causes much damage to Facebook's internal advertising system. Facebook is going to ban certain types of companies from advertising so that they cannot try to use cloaking.
Facebook's product management director Rob Layton told Business Insider, The clocking problem is not new. However, we have employed more manpower to counter this problem and enable artificial intelligence to deal with this complex problem.
He also said that this is a long-term problem for the entire tech industry. We plan to start working with other digital media companies, including Facebook so that we can tackle the clocking problem across the web.
Source: Business Insider