The pre election campaigns for Dhaka North and South city have reached a crescendo. Publicity is going on in full swing through posters, music, social media posts etc. Two mayoral candidates have Facebook and website pages while one candidate also has QR (quick response) code on the posters.
IT specialists say that in this age of high tech, usage of automated technology is normal and can reach the highest number of people, in the current context, the voters. But there has to be strict monitoring to prevent abuse and misuse of technology to carry out a smear campaign against an opponent.
Mayor candidate for Dhaka North, Atiqul Islam uses #AtiqulForDhaka and he also has a website: (www.Atiqulfordhaka.com) plus Facebook page.
Publicity coordinator for Atiqul, Joydev Nandi, said, “We are getting benefits from the usage of social media and have managed to attract the young.”
Tabith Awal, another mayor candidate for Dhaka north, has QR code but nothing could be found form scanning the code since its limit has expired.
Tabith also has Facebook page (TabithAwalForMayor) and a website: (www.tabithawalformayor)
Mayor candidate for Dhaka South, Barrister Sheikh Fazle Noor Taposh, has You Tube channel plus Facebook page: (/BarristerSheikhFazleNoorTaposh.official/) where his daily engagements are mentioned.
Another candidate, Ishraque Hossain, is also active on Facebook and he is often seen posting live events.
Chief strategy officer for Fiber At Home, Sumon Ahmed Sabir adds, “This is the age of automation and everyone wants to use IT since this form is popular among the young.”
QR code is very effective since by scanning it, a publicity video can be seen instantly, he said, adding, “This time, the largest number of voters is young and to attract them traditional methods won’t work and so candidates are tilting towards digital methods.”