Having bankrolled successful films such as 'Khoobsurat', 'Veere Di Wedding', 'Fanney Khan', actor-filmmaker Anil Kapoor finds producing movies a daunting task, reports IANS
Anil ventured into film production in 2002 with the comedy 'Badhaai Ho Badhaai', in which he also starred. It was followed by 'My Wife's Murder' in 2005 and 'Gandhi, My Father', which was awarded the National Film Award-Special Jury Award/Special Mention. In 2010, he produced 'Aisha' starring his daughter Sonam K Ahuja and his last outing as a producer was in 2018 with 'Fanney Khan'.
When asked what does he find more daunting - acting or producing, Anil replied, "Producing is definitely tough,"
Anil, who has also starred in the Hollywood film 'Mission: Impossible - Ghost Protocol', said, "Casting is very important... Even in my own company, I do get rejected. As a producer, I am conscious about my casting. So, first comes the content. It's not the other way round that you think about a star or an actor or build content.
We make content go for the story and build everything around it," said the 62-year-old star.
The 'Slumdog Millionaire' star said his daughter Rhea Kapoor and his production company are producing some "exciting work", when it comes to content.
Responding to the question can digital platforms take over cinemas, with the growing popularity of social media platforms, he said, "It is the future and everybody knows it that this is going to be the future, where content will be consumed the maximum... You are your own boss... How much you want to consume, what time you want to consume and there is so much content in various languages, which you can see.”
Talking about working with Shroff and Madhuri Dixit Nene in the film, he said, "Our names being in the same film makes me very nostalgic. All three are part of an endeavour after many many years. I think it's after 'Ram Lakhan'."
Kapoor is gearing up for the release of 'Ek Ladki Ko Dekha Toh Aesa Laga', where he will share screen space with his daughter Sonam K. Ahuja, actor Rajkummar Rao and Juhi Chawla, adds the report.