People from all religions in New Zealand are being encouraged to wear headscarves on Friday to show their support for the Muslim community, reports local media.
The #headscarfforharmony movement will take place on Friday Mar 22, according to news website Stuff.co.nz.
It aims to support and acknowledge the pain the Muslim community is suffering, and the grief New Zealanders share in the midst of tragedy.
"We want to show our love and support and grieve for the loss of 50 mothers, fathers, children, colleagues and friends after last Friday's terrorist attack in Christchurch," the group says.
The idea came from Thaya Ashman, a Mt Eden GP, who has a long-standing affinity with Muslim communities since her time volunteering as a doctor in Afghanistan.
"I heard the story of a frightened woman hiding at home, too scared to go out onto the street as she felt her headscarf identified her as a target for terrorism. I wanted to say 'we are with you, we want you to feel at home on your own streets, we love, support and respect you'."
Representatives of the Muslim community have endorsed the idea and are deeply touched.
The leaders of the Islamic Women's Council of New Zealand said "the gesture of solidarity and support will be very much appreciated by our community".
The president of the NZ Muslim Association, Ikhlaq Kashkari, called it a "wonderful idea".
Ashman is encouraging New Zealanders to wear a headscarf this Friday to show support and express grief for the New Zealand Muslim families.
Kiwis are encouraged to get together with friends and workmates, takes photos at work, school or play, and share it on social media with the hashtag #headscarfforharmony.