Amitabh Reza Chowdhury has been busy with a few projects for the past few years. After “Aynabazi”, the prominent film maker has already made a short film called “Nishshobdotar Shahar” for Iflix, which marked the beginning of his foray in streaming entertainment.
His new web-series “Dhaka Metro” is set to release on Apr 11 in Hoichoi — the on-demand video streaming site for Bengalis all over the world.
The trailer was released online on Monday (Apr 8) during an event in Dhaka, featuring actors Aupee Karim and Navile Ferdous Hasan.
Kolkata-based SVF Entertainment’s Hoichoi has forayed into Bangladesh and UAE markets to reach out to a wider audience. It has introduced an industry first offline payment mechanism ‘Hoichoi Top Up Card’. Furthermore, the platform has also introduced pay-per-view model.
Users have streamed over 240 million minutes of content on the Hoichoi platform. The average time spent per user per day is 60 minutes.
Hoichoi co-founder Vishnu Mohta stated that the platform wants to cater to the 250 million plus Bengalis living worldwide and expanding our footprint into Bangladesh and the Middle East is an important step in that direction.
“These are markets with a potential of more than 180 million customers. While expansion into Bangladesh through local payment gateways is a natural decision to reach a wider audience, entry into the Middle East is aimed at connecting with the huge migrant Bengali population living in the Arabian Peninsula nation,” Mohta said.
Hoichoi currently boasts over 1,400 hours of content including over 500 movies, over 50 hours of original web series to serve the entertainment needs of Bengali audiences globally.
It also launched its Fire TV and Apple TV apps for the TV viewing audience and will soon offer Roku TV access. Hoichoi is powered by ViewLift, the international content distribution platform, and Amazon Web Services, world’s leading cloud computing solution provider which enables subscribers to stream videos seamlessly.
Hoichoi offers three subscription packs for viewers in India, however, for international audience, the rates are $8.99 per month and $79.99 annually.
