Keeping the demand for new fridges during Eid Ul Azha in mind, Walton has set a target to sell 0.4 million units.
It has started to market 145 models of frost, non-frost, smart refrigerators and freezers and out of those 53 are new models.
The company is supplying the highest number of refrigerators and freezers in the market to meet the sale target. Along with increasing the production in the factory, the company has an adequate ready made stock.
Walton has begun a countrywide digital campaign since July 1 with the slogan ‘ Eid er khushi jombe bhari, notun gari chorachori.’
Under this campaign, the customers are eligible to win a new car, fridge, TV, AC and countless other free gifts, on the purchase and registration of a new fridge from any Walton plaza or dealership.
Deputy Executive Director of Walton Uday Hakim said, Walton has taken all the necessary preparations right after Eid Ul Fitr.
A target of selling 0.4 fridges has been set for the month of July and August, he added.